BLACK WEEK up to 60% off the entire collection from 28 November to 7 December 2025
Minoti is a leading British childrenswear brand, present in more than 50 countries worldwide. For years, we have been designing clothing that combines comfort, quality, and contemporary style — all to ensure that every child can freely express themselves and explore the world in the very best fashion.
Our collections are created in the United Kingdom and draw inspiration from both the latest global trends and timeless classics. The result? Vibrant patterns, playful prints, and fashion-forward silhouettes that children love to wear and that parents appreciate for their durability and great value.
At Minoti, we believe that children's fashion is more than just clothing, it's a way for kids to express their personality and creativity. Our collections are designed to support children at every stage of their lives, as they grow, play, learn, and explore the world around them.
The fashion industry evolves quickly, but at Minoti we stay ahead of the curve. Our collections are refreshed regularly to reflect the latest trends from pastel tones and natural fabrics to streetwear-inspired cuts and energetic prints that children have come to love
At the same time, we focus on versatile solutions: easy-to-style silhouettes that work just as well at school as they do on the playground.
Whether you're looking for newborn essentials, comfortable outfits for the playground, or stylish looks for special occasions. Minoti has it all.
