About the name Minoti

The innocent and mischievous retort of "me naughty," a phrase commonly used by children worldwide when reprimanded, inspired the name Minoti. Created in the late '90s, the brand reflects that innocence, the joy of play, and the discovery of the world through pure, childlike eyes. This playful phrase mirrors the spontaneous reaction of children expressing their mischievousness. This inspiration has become the foundation of the Minoti brand, representing the carefree and joyful spirit of childhood. Minoti as a brand, aims to preserve and celebrate the truthful and carefree nature of childhood, offering products that resonate with the funny and exploratory aspects of a child's life. The name Minoti, born from this whimsical expression, serves as a reminder of the brand's commitment to capturing the innocence, fun, and mischievous spirit that define the world of children.