Made to be handed down
The most sustainable kids' garment is the one a second child wears. So we build it to survive the wash, sell basics in packs so you buy once, and size it by height so a hand-me-down still makes sense.
Three decisions
Built for the wash
Channel stitching stops the padding from shifting. Hoods have no drawstrings, which is safer for children. Elasticated cuffs. We build every piece so a second child can wear it too.
Sold in packs
A school week takes five polos. One order covers it, and nobody runs to the shop on a Wednesday night.
Sizes that hand over cleanly
One size logic from 56 to 172 in centimetres. A 122 handed to a cousin is still a 122. Nobody has to guess what “6 years” meant three seasons ago.
Make it last: four habits
This is what our care labels say, in plain words.
- Wash at 30 °C. Hot water fades colour and shrinks cotton.
- Skip the tumble dryer. Heat wears out the elastane in waistbands and flattens the padding in jackets.
- Iron prints inside out, up to 110 °C. A direct hot plate on a print is the fastest way to lose it.
- Pass it on. Outgrown but intact goes to a cousin, a neighbour or a charity collection. Torn goes to textile recycling, not household waste.
What we don't claim
No percentages we cannot prove, no certification logos we do not hold, no carbon figure calculated backwards. If a page cannot show the number, the number should not be on the page. When the audited data exists — material composition by weight, factory list, transport emissions — it goes here, with the date it was measured.