About us

Minoti is an International family-owned fashion brand/distributor of children’s apparel with a strong foundation, founded in 1997 in Manchester, UK.

We have become a leading provider/fashion label/ brand of childrenswear around the UK and worldwide. We sell our wide range of products through multi-channel retail and wholesale operations in the UK and through franchise operations across our international markets in Europe, USA, Middle East, Central and South America, Asia and Australia.

Over the years Minoti has extended its customer base worldwide and asserted its role in the market as a reliable leader in children’s apparel and earned its reputation as an international benchmark for cool casual children’s clothing.

At Minoti we are committed to ensuring that the manufacture of all our products is performed in compliance with the highest legal and ethical standards of social responsibility.

The Minoti collection adopts the latest fashion tendencies and is presented in different looks all the way from casual to party. We strive to create a diverse collection so that every child will find garments which will match their style and personality, all collections can be combined with different accessories and shoes. We like to inspire customers to make more conscious choices by offering more sustainable products as well as up-to-date fashion trends to keep up with the consumers demand and getting the latest designs into the store.

Minoti focuses on latest trends, innovation and style, providing high fashion at an affordable cost, making its customer’s purchases value-worthy, capturing market trends and newness in colour, fabrics and shapes. We are passionate about kids clothing, making them look and feel great and creating style and individualism.

We feel our success is based on high quality and fashion at its finest. Minoti is evolving and breaking ground in new areas. We are broadening our collection in swimwear, nightwear, accessories and footwear. Minoti’s aspiration is to be the best children’s fashion brand with an outstanding price value proposition.

Over recent years we have begun to build a collection of Minoti stores, the stores present the entire Minoti range, which showcases the diversity of the fashion and trends in a coordinated way. There are a growing number of stores worldwide.

Our brand is available online, in stores and department stores across the UK and worldwide. The newly designed and optimised Minoti website which will increase accessibility to its customers, allowing them to make purchases conveniently on the go.

We will continue to strive for a sustainable development in the fashion industry. Fast fashion, creativity, flexibility, quality design and rapid turnaround are all part of Minoti’s approach to further expansion.